Wayfinder | Meet the Team

Our experienced Wayfinder team will connect you to our expert support providers based on your needs, challenges, or goals. They will also stay in touch throughout your journey to ensure the recommended support is helping your business.

Find out who is your local Wayfinder below and sign up today


Barking & Dagenham:
John Ogden


John is a highly qualified business advisor with real-world experience in leading companies as a former Chief Executive and Director. He has a strong track record in senior leadership, strategic planning and change management.

He has worked with businesses of all sizes to solve complex problems, implement robust plans and remain agile to changing priorities. He also has a natural ability to create personal and effective partnerships quickly.

His key skills include recruitment, team development, training and education, action planning, project management and managing operational complexity.


Sue McCready


Sue has worked with countless SMEs during her career, supporting them to overcome operational challenges and create the conditions for success. 
She is highly qualified in the fields of management, having led 20 start-ups globally and with over 20 years of board level experience.

Sue delivers an action-based coaching style, allowing the businesses she works with to gain the skills they need for long-term resilience and growth. 
She is also a specialist in social purpose organisation, having worked for over 17 years as the Chief Operating Officer in a global social purpose SME.

Her other strengths include change management, organisational development, strategy, management of remote teams and boosting profitability across sectors.


Bob Clarke


Bob is an experienced business adviser, with qualifications including being a Fellow of the Chartered Management Institute and the Chartered Institute of Logistics and Transport. He has worked with SMEs across sectors, offering practical advice to boost growth and profitability.

He has worked on many projects focusing around delivering advice to SMEs, with proven results in improving business plans and arranging finance. He also has previously supported businesses through negotiations, commercial due diligence and periods of significant change to secure stability.

He is an expert in many facets of business, including international trade, sales and marketing, financial restructuring, development, management of remote teams and change management.


Silu Ali


Silu is an accredited business adviser, specialising in helping start-ups and scales-up to reach their full potential. She has supported several SMEs already, allowing them to grow profitably in a number of sectors.

In her past experience, she has refined strategies to enable market expansion, optimised operations for better lead generation and helped start-ups to create the foundations needed for success. She also has expertise in coaching business owners and allowing them to prioritise growth in a busy working schedule.

Her other skills lay in the areas of vendor management, process optimisation, change management, project delivery, strategy development and transformation.


Tower Hamlets:
Nick Shanagher


Nick is an accredited business adviser and award-winning managing director. He has vast experience coaching businesses across sectors to overcome their problems and realise their potential.

He has previously collaborated closely with companies, through mentoring, workshops and facilitations to achieve fast growth, strengthen their business models and seize opportunities. He has also built and implemented tools into companies that allow them to generate their desired results and improve operational efficiencies.

His areas of expertise include sales and profit growth, people development, leadership, change management and financial oversight.


Chris Walsby


Chris comes with a strong track record in senior leadership, having led sales and marketing functions in UK, EMEA and International Market across several industry sectors. He also has years’ experience working with SMEs to make the most of opportunities.

In his career, he has supported many new businesses in penetrating their markets and finding the perfect position for their offering. He has also worked with companies to optimise their operational processes, with an emphasis on maximum efficiency and visibility of potential threats.

His areas of speciality include market value positioning, sales campaigns, performance management, project management, recruitment and business transformation.

Register now for free

The Wayfinder scheme is free for businesses and most of the expert provider support is free. In some instances, paid elements will be available for businesses should they choose to opt for it, however this is not mandatory when selecting an expert provider.


Register Online

Tell us more about your business with our simple navigation registration form.


Speak to a Wayfinder

Schedule an introductory meeting or call with one of our Wayfinders to discuss your needs, challenges, and goals.


Connect with an expert

Our Wayfinders will conduct a full assessment to match you to the right expert provider and check in regularly on your progress.