Start Up London – The Alternative Board

The Alternative Board (TAB) is designed for the forward-thinking business owners and leaders that believe in an open, transparent and a collaborative approach.

You may be at your early stage, developing or more mature stage, TAB gets you focussed on what really needs to get done, by who, when and how, holding you accountable to the deliverables that you commit to.

Our recipe has been fine-tuned over the past 30 years when we originally started, creating the same environment for business owners and leaders from small, medium companies those large institutions get from having a board.

We do this through our focussed workshops and sessions with up to a maximum of 10 non-competing, members all from various backgrounds and diversity holding each other accountable to commitments they feel comfortable deploying in their businesses. Members help each other identify opportunities and solve challenges that they each face in their businesses.

Find out more about our delivery plan and dates for each of our two cohorts: Start-ups and Early Stage and register your interest below.

Session Dates

Start-ups

Delivery: 3 x workshops

Location: Hammersmith – We Work – 12 Hammersmith Grove, London W6 7AP

From concept to launch – the why we do it?

  • Identifying the purpose of the business
  • Vision & mission statements
  • Market research / testing phase
  • Deep dive into SWOT
  • Identifying your circle of influence

Fundamentals of setting up a business

  • Setting up, your role as the MD
  • Effective financing and souring
  • SEIS and SEIC schemes
  • Sole Trader Vs Ltd Company set up
  • Company registration

Sales Forecasting

  • The science and art of selling
  • Win! Win business principles
  • Sales plans (Strategic Business Leadership Plan 1)

Strategic Marketing

  • Effective marketing (customers, prospects and suspects)
  • Marketing plans (Strategic Leadership Plan 2)

Networking and referral strategy

  • Getting a referral to work for you
  • Professional Networking

Role of Technology and Business

  • Efficient use of technology to build websites
  • The CRM simplified
  • Social Media and getting the right balance
  • LinkedIn/ Facebook / Instagram

Securing your first 5 clients

  • Creating a pitch deck, marketing collateral, brochures, onboarding, KYC
  • Identification of your Ideal Client Profile (ICP)

Implementing best practice, governance, policies, and procedures

  • HR/ Recruitment
  • Business diagnostics
  • Business prioritisation
  • Accountability and planning

Early stage businesses (trading up to 18 months)

Delivery: 3 x workshops

Location: London Chambers of Commerce, 33 Queen Street, London EC4R 1AP

Business check point

  • Current position
  • 2-to-5-year strategic business leadership planning
  • Deep dive into SWOT
  • Partners and alliances

Business prioritisation

  • Getting 10 segments of the business by priority
  • Identification of areas of focus

Sales Forecasting

  • The science and art of selling
  • Win! Win business principles
  • Sales plans (Strategic Business Leadership Plan 1)

Strategic Marketing

  • Effective marketing (customers, prospects and suspects)
  • Marketing plans (Strategic Leadership Plan 2)

Networking and referral strategy

  • Getting a referral strategy to work for you
  • Professional Networking

Role of Technology and Business

  • Efficient use of technology to build websites
  • The CRM simplified
  • Social Media and getting the right balance
  • LinkedIn / Facebook/ Instagram

Strategic Business Planning

  • Identifying driving critical factors
  • Goals
  • Strategies
  • KPIs
  • Accountabilities and setting deadlines

Implementing best practice, governance, policies, and procedures

  • HR / Recruitment
  • Business diagnostics
  • Business prioritisation
  • Accountability and planning

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