Connecting businesses to advice and free support

There is no lack of business support services across London, however finding the right one can be tricky. For small and micro business owners focusing on their day-to-day in a challenging economy, it can simply be too time consuming.

Our team of Wayfinders can match local businesses to expert support on all aspects of running a business. The scheme is open to businesses based in: Barking and Dagenham, Newham, Tower Hamlets, Southwark, Wandsworth, and Lambeth. Find out more below.

Register here



What is Wayfinder and how does it work?

Sign up in three simple steps

The Wayfinder scheme is free for businesses and the expert provider support is free. Paid services are available if a business requests it, however this is not expected.

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1. Register online

Tell us more about your business with our quick and simple registration form.

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2. Speak to a Wayfinder

A Wayfinder will schedule a call to discuss your needs, challenges, and goals.

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3. Connect with an expert

Our Wayfinders will do a full assessment, then match you to the right expert.

What do the expert support providers offer?

Our experts can advise on all aspects of running a small business, including the below topics and much more:

  • Business planning
  • Financial planning, loans and grants
  • Sales and marketing support
  • Employee hiring, retention and development
  • Technology adoption
  • Exporting

Find out who’s involved here


Who are the Wayfinders?

Our experienced Wayfinder team do all the hard work and connect businesses to the expert support providers. They will meet the business first to understand their needs, challenges, and goals before recommending them to the experts. Each borough has their own dedicated Wayfinder.

Meet our Wayfinders


I was really happy with all the help and real support you have provided me. Wayfinder opened tangible opportunities and helped me prioritise the right paths for my company’s growth.

— Camille Desprez, Food Next Door

Register now for free

Tell us more about your business with our quick and simple registration form and a Wayfinder will be in contact shortly.

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