Impacting Business by Design

Impacting Business by Design is a funded initiative to support businesses with the commercialisation of their design innovation activities.

It aims to accelerate and de-risk the innovation activities of startups, scale-ups, and small and medium-sized enterprises by helping them harness the potential of design to increase product innovation success.

Businesses seeking support will be able to work directly with professional design and development teams based within each of the three partner universities delivering this Research England funded programme: Brunel University London, De Montfort and Nottingham Trent Universities.

Access to professional design expertise

Design support is provided across the entire development cycle to help participants develop and commercialise a new product.

Support includes:

  • Product design brief development.
  • Customer and user-needs research to identify key requirements.
  • Generation and testing of product concepts.
  • Product design engineering.
  • User experience and user interface design.
  • Prototyping.
  • Access to specialised academic expertise.

Find out more

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