Google for Startups

Google for Startups supports growing startups to utilise its resources, classes, connections and expertise to build their technical skills and knowledge.

It runs a number of programmes including:

Startup School

Startup School provides practical workshops and interactive training for startup founders and their teams, covering topics including SEO, user experience, digital marketing, business strategy, Google tools and Google ads. Training is delivered by professional trainers, Google experts and industry specialists.

Accelerator: Europe

Accelerator: Europe supports the innovation and growth of startups. Participants learn about Google’s approach to building successful companies, best practice and leadership. Startups are also connected to expert mentors who can provide support with solving technical and product challenges.

Founders Academy

Founders Academy is a mentorship-focused programme that connects female-founded startups across the globe. It focuses on leadership, networking and development, as well as providing access to the resources, support and investors needed to facilitate business growth.

Black Founders Fund

Black Founders Fund provides access to funding to Black-founded startups across Europe. Up to $100,000 in equity-free funding is awarded to each startup. The fund also connects startups with Google’s people, products and best practices.

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