COVID-19 Business Help Series

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Introducing London Business Hub webinars to support businesses during COVID-19.

We are excited to announce the launch of ‘COVID-19 Business Help Series’, bringing you highly informative FREE webinars delivered by expert speakers and carefully designed to guide London’s small businesses across various problem areas, as they navigate the challenges of COVID-19.

Please check our eligibility criteria before registering.

For more information about our upcoming post-EU transition webinar, please click here.

Upcoming events

Maximise Data to Give Your Marketing Strategy the Edge

You will leave this workshop knowing:

  • How to implement, design and launch new data-driven campaigns.
  • How to use demographic data in your campaign planning.
  • How to explore trends from one marketing channel to inform another.
  • How to measure success effectively as a series of smaller steps.
  • How to use pay-per-click (PPC) to get more from your email list.
  • How to assess the impact of industry changes on your own campaigns.
  • How to use contextual targeting to make your marketing campaigns more effective.
  • How to successfully diagnose why your targeting is unsuccessful and explain trends more easily.

Date: Thursday 22 April 2021

Time: 10:00am – 4:30pm

Register

SEO training for beginners

Supercharge Your Sales

You will leave this workshop knowing:

  • How to carry out market research effectively.
  • What market research tools you need to use.
  • How to identify your target market.
  • How to translate market research into a competitive analysis and use it to grow your business.
  • How to sell, pitch and influence in a virtual environment.
  • How to refocus your value proposition to build new sales opportunities.
  • How to generate, nurture and convert new or existing leads.

Date:
Day 1: Market Research and Finding Customers
Thursday 13 May 2021

Day 2: Sales Techniques
Thursday 20 May 2021

Time:
Day 1: 10:00am – 4:30pm
Day 2: 10:00am – 4:30pm

Register

Online marketing 1

Introduction to Selling Overseas

You will leave this workshop knowing:

  • What is international trade and why it can benefit your business.
  • How to develop your company’s strategic export plan taking into account the key principles and processes of exporting.
  • How to select appropriate target markets, research them and develop an entry strategy.
  • The route to market options available for establishing a suitable local presence in your target markets, including e-commerce, agents and distributors.
  • An insight into how to promote and sell your products and services abroad, how to fulfil orders and the importance of having a clear communications strategy.
  • Where to find support.

Date: Thursday 27 May 2021

Time: 10:00am – 4:30pm

Register

Export opportunities and support

Grow Your People – Build a Successful Business

You will leave this workshop knowing:

  • The fundamentals of performance management and what it means for your small business.
  • Methods, best practices and experiences of both appraising and being appraised.
  • Tools and tips you can use and adapt to meet your business needs.
  • How to develop mentoring within your business: techniques, implementation plans and how mentoring benefits your staff and business.
  • The costs of not managing or neglecting the HR function within your business and the different development strategies which could improve growth, staff retention and the profile of your business.
  • The differences between Leadership & Management.
  • How employee engagement and welfare can affect attitudes, absence rates, wellbeing and happiness at work.

Date:
Day 1: Thursday 10 June 2021
Day 2: Thursday 17 June 2021

Time:
Day 1: 10:00am – 4:30pm
Day 2: 10:00am – 4:30pm

Register

London Borough of Southwark

Raising Finance for SMEs

You will leave this workshop knowing:

  • What the different types of capital raising are and the pros and cons for each option.
  • How to choose a capital funding that is right for your business
  • What the stages of raising investment and how long they take
  • What debt finance is and what the options and funder requirements are.
  • What crowdfunding is and how to use it to finance your business
  • You will leave this workshop with a broader knowledge and understanding of the types of finance available to SMEs, together with tips and tricks for maximising the possibility of being able to successfully access debt or equity.

Date: Thursday 24 June 2021

Time: 10:00am – 4:30pm

Register

Equity Crowdfunding from Seedrs

Is your business eligible?

This London Business Hub webinar is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project, as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here (see question 17).
  • Has not received more than €200,00 in public funds over the last 3 fiscal years.

The London Business Hub business support programme is part-funded by the European Regional Development Fund.

Case studies

We at the London Business Hub understand the practical and personal challenges that come with owning and running a small business. Hear what Susan Nguyen, The Nail Group Managing Director, has to say about the impact our support has had on her business through the COVID-19 crisis.

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