COVID-19 Business Help Series

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Introducing London Business Hub webinars to support businesses during COVID-19.

We are excited to announce the launch of ‘COVID-19 Business Help Series’, bringing you highly informative FREE webinars delivered by expert speakers and carefully designed to guide London’s small businesses across various problem areas, as they navigate the challenges of COVID-19.

Please check our eligibility criteria before registering.

Upcoming webinars 

Website Optimisation

Learning effective strategies to optimise your website can help boost your online sales and enable you to reach more customers online, particularly during COVID-19, so you can continue serving your valued community. Uncover more at our two-part virtual event.

Day 1

  • How to structure and design your website to attract more visitors.
  • SEO.
  • How to assess and develop your company’s ‘digital maturity’.
  • Web hosting, web domains and localising your website.

Day 2

  • Why use Google Analytics.
  • How to set up and start using Google Analytics.
  • Key metrics and campaign tracking.
  • Website reporting.

Date: Thursday 22 October and Thursday 29 October. Only eligible delegates who have attended Day 1 will be able to attend Day 2.

Time: 10:00am – 4:30pm

Register

Branding for SMEs

  • Why branding is important.
  • How branding works.
  • How to create a brand identity.
  • How to create a branding strategy and framework.
  • New SME ERDF Grant: overview, funding purpose, business eligibility criteria, application process and key dates.

Date: Thursday 12 November

Time: 9:30am – 4:30pm

Registration link coming soon.

Business Transformation in Challenging Times

  • Evaluate your business model using key building blocks.
  • Strategies for coping with supply chain disruptions.
  • Tools and processes to continuously improve your model.
  • Strategies for introducing new products/service to existing or new markets in challenging times.
  • Continuity under COVID-19 conditions.
  • Value propositions for various customer segments.

Date: Thursday 19 November

Time: 9:30am – 4:30pm

Registration link coming soon.

Improving Sales

Day 1 – Market Research & Finding Customers

  • How to carry out market research.
  • Market research tools.
  • Identify your target market.
  • How to translate market research into a competitive analysis and use it to grow your business.

Day 2 – Sales Techniques

  • Sell, pitch and influence in a virtual environment.
  • Refocus your value proposition to build new sales opportunities.
  • Generate, nurture and convert new or existing leads.

Date: Thursday 27 November and Tuesday 1 December. Only eligible delegates who have attended Day 1 will be able to attend Day 2.

Time: 9:30am – 4:30pm

Registration link coming soon.

 

Financial Planning

  • Balance sheet.
  • Cash flow, profit & loss, break-even analysis.
  • Personnel-expense forecast.
  • Service overview of the Government’s Small Business Commissioner.

Date: Thursday 3 December

Time: 9:30am – 4:30pm

Registration link coming soon.

Is your business eligible?

This London Business Hub webinar is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project, as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here (see question 17).
  • Has not received more than €200,00 in public funds over the last 3 fiscal years.

The London Business Hub business support programme is part-funded by the European Regional Development Fund.

Case studies

We at the London Business Hub understand the practical and personal challenges that come with owning and running a small business. Hear what Susan Nguyen, The Nail Group Managing Director, has to say about the impact our support has had on her business through the COVID-19 crisis.

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