Website Optimisation for Business Growth

Date: 17/03/2021
Time: 10:00
Location: Online event
Online event
Cost: Free
Add to Calendar: iCal / Google Calendar

This event is part of our COVID-19 Business Help Series.

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Website Optimisation for Business Growth

Boost your online performance and learn how to find new customers by selling through e-commerce and e-marketplaces.

During the Coronavirus (COVID-19) pandemic, learning effective strategies to optimise your website can help boost your online sales and enable you to reach more customers online, so you can continue serving your valued community.

This comprehensive two-part virtual workshop from London Business Hub will help you to fine-tune your digital strategy, optimise your website to generate a higher volume of web traffic and gain insights to utilise Google Analytics effectively.

What will you learn?

  • Uncover how to structure and design your website to attract more visitors.
  • Learn about search engine optimisation (SEO) and how it benefits your business.
  • Understand how to rank more highly on search engines.
  • Hear best practice for web hosting, web domains, and localising your website.
  • Find out how to assess and develop your company’s digital maturity.
  • Gain insights on producing compelling content that is effective and understood by customers.
  • Discover why you should use Google Analytics and how to set it up.
  • Learn about key metrics, website reporting, and how to track campaigns.

When will the virtual event take place? 

This virtual event will run across two days: 

  • Day 1: Optimising Your Website to Grow Your Business
    Wednesday 17 March 2021, 10:00-16:30
  • Day 2:  Google Analytics
    Wednesday 24 March 2021, 10:00-16:30

Please note: Companies must be available to attend both dates (you will only be able to access Day 2 if you attended Day 1).

Who is this event for?

If you are a London-based small and medium-sized enterprise (SME), or an entrepreneur looking to utilise your website to boost online sales, this virtual event is for you. This event is aimed at business professionals of all levels and roles wanting to improve their skills in the field of website optimisation.

Eligibility

This London Business Hub virtual event is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project; as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here.
  • Has not received more than €200,000 in public funds over the last 3 fiscal years.

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