Social Media Advertising for SMEs

Date: 10/12/2020
Time: 09:30
Location: Online event
Online event
Cost: Free
Add to Calendar: iCal / Google Calendar

This webinar is part of London Business Hub's COVID-19 Business Help Series.

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Social Media Advertising for SMEs

Are you looking to increase your online presence? Get expert advice on how to use social media advertising to grow your business.

With many businesses having to rethink their marketing strategy to align with the changing COVID-19 landscape, social media has become more crucial than ever before.

This interactive one-day virtual workshop is designed to help take your social media strategy to the next level, by utilising the power of online advertising.

Why should you join this virtual event?

Join the London Business Hub to learn the fundamentals of social media advertising and how it can be beneficial for growing your small business. Our expert will walk you through everything you need to know; from starting your ad campaign, setting up a social media ad, building your audience and what to look out for when evaluating your campaign effectiveness.

What will you learn?

  • Learn what social media advertising is and how it helps small businesses.
  • Uncover the benefits of social media advertising.
  • Discover how to build audiences.
  • Learn about the Facebook pixel and how to effectively use it.
  • Gain insights on putting together a Facebook advertising plan.
  • Find out how to do a competitor analysis.
  • Explore how to construct creative ads.
  • Learn the key metrics to measure and monitor your ads.


This London Business Hub virtual event is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project; as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here.
  • Has not received more than €200,000 in public funds over the last 3 fiscal years.

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