Pricing Strategy for Small and Medium Enterprises

This online event from the Small Business Research + Enterprise Centre will provide an introduction to pricing strategy for small and medium-sized businesses.

Mistakes when pricing your product or service can result in lost revenue and profits, as well as disrupt cash flow. Business coach Veronica Broomes will explain how to set prices and avoid pricing errors.

It will cover:

• The importance of pricing.
• Pricing for brand awareness and value.
• Business costs.
• Key considerations when setting prices.
• Common pricing mistakes.
• Developing clear pricing strategies.

This event is aimed at pre-start and established small business owners trading as sole traders, freelance consultants or company directors.