Offsetting: Communicating to Avoid Greenwashing

Join Heart of the City for a lunch and learn focusing on offsetting, including carbon removals and how to communicate your carbon reduction successes.

It will break down when to use offsetting, what it really is, the good the bad and the gold standard. It will also explore green marketing and how to share all the work you’re doing but avoiding greenwashing.

James Cannings, Chief Sustainability Officer at MSQ and co-chair of the BIMA Sustainability Council, will explain everything you need to know about offsetting:

• Carbon removals
  • What it is.
  • The different types available.
  • The benefits and what to avoid.
  • When you should actually be using them.
  • Examples of good offsetting providers.
• How to promote what you’re doing.
• The skills to avoid greenwashing.