Maximise Data to Give Your Marketing Strategy the Edge

Date: 22/04/2021
Time: 10:00
Location: Online event
Online event
Cost: Free
Add to Calendar: iCal / Google Calendar

This event is part of our COVID-19 Business Help Series.

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Maximise Data to Give Your Marketing Strategy the Edge

How to use data insights to drive a successful marketing strategy.

Are you collecting a sea of data without a strategy for how it will help you drive decisions? With large amounts of data at a business’ disposal, what you do with it can help improve your marketing strategy.

This comprehensive two-part virtual workshop from London Business Hub will help you to explore the data that is available to you and the best ways to use this to stay ahead of the competition.

Data-driven insights can help you tailor your marketing to better connect with your target audience, increase conversion rates and delivering a far higher return on investment (ROI) on marketing costs – this is a workshop not to be missed.

What will you learn?

  • How to implement, design and launch new data-driven campaigns.
  • How to use demographic data in your campaign planning.
  • How to explore trends from one marketing channel to inform another.
  • How to measure success effectively as a series of smaller steps.
  • How to use pay-per-click (PPC) to get more from your email list.
  • How to assess the impact of industry changes on your own campaigns.
  • How to use contextual targeting to make your marketing campaigns more effective.
  • How to successfully diagnose why your targeting is unsuccessful and explain trends more easily.

Who is this event for?

If you are a London-based small and medium-sized enterprise (SME), or an entrepreneur looking to use data to drive a successful marketing strategy, this virtual event is for you. This event is aimed at business professionals of all levels and roles wanting to improve their skills in utilising data effectively.


This London Business Hub virtual event is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project; as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here.
  • Has not received more than €200,000 in public funds over the last 3 fiscal years.

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