Kickstart Your Business | Business & Research Information

This workshop from the Business & IP Centre London Network will help you understand the importance of intellectual property (IP) and business information.

The morning session on business research and information will cover:

• How to use BIPC resources to develop a strategic roadmap for your business.
• An introduction to databases, industry guides and key library resources.
• Value proposition.
• Customer segmentation and market research.
• Company data and competitors.
• How to research your IP and funding streams.

The afternoon session on how to protect your business idea will cover:

• The four areas of IP – patents, trademarks, registered designs and copyright.
• How to identify the areas that might apply to you and your business.
• Everyday examples of IP.
• Other IP considerations such as time limits, registered or unregistered, and other practical examples.