Introduction to Selling Overseas

Date: 27/05/2021
Time: 10:00
Location: Online event

Cost: Free
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This event is part of our COVID-19 Business Help Series.

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Introduction to Selling Overseas

Start the conversation within your business to discover how you can move into a global marketplace.

Is your business looking to expand internationally, but not quite sure where to start? Explore the wider commercial implications of international trade for your business and learn about the global trade environment, practicalities and terminology used.

This comprehensive virtual workshop from London Business Hub will give those new to international trade a clear insight into how to get started. Our expert speaker will cover the best procedures, best practice and the essential terms you will need to meet to help take your business to an international scale.

What will you learn?

  • What is international trade and why it can benefit your business.
  • How to develop your company’s strategic export plan taking into account the key principles and processes of exporting.
  • How to select appropriate target markets, research them and develop an entry strategy.
  • The route to market options available for establishing a suitable local presence in your target markets, including e-commerce, agents and distributors.
  • An insight into how to promote and sell your products and services abroad, how to fulfil orders and the importance of having a clear communications strategy.
  • Where to find support.

Who is this event for?

If you are a London-based small and medium-sized enterprise (SME), or an entrepreneur considering selling overseas, this virtual event is for you. This is an introduction course aimed at businesses who are thinking to or have just started trading internationally.


This London Business Hub virtual event is part-funded by the European Regional Development Fund’s (ERDF) Hub & Spoke Project; as a result, a range of data points must be collected to assess your company’s eligibility for the event.

Companies must:

  • Be based in London.
  • Be registered in the UK.
  • Meets the SMEs (small and medium-sized enterprises) criteria according to the European SME definition.
  • Is not “Undertaking in Difficulty” as of 31 December 2019. Please see the definition here.
  • Has not received more than €200,000 in public funds over the last 3 fiscal years.

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