Introduction to Facebook Ads

This online class from General Assembly will provide an introduction to Facebook advertising.

You will learn tips and techniques to help grow your business and acquire new Facebook users. This class will cover:

• Elements of a successful Facebook ad.
• How to set up A/B tests.
• Custom Audiences and how to set them up.
• How to optimise ads.
• Success metrics.

You will also have the opportunity to interact with your classmates and instructor via the live chatbox and question and answer session.

This class is delivered by head of digital marketing at Double Major, Nina Shapiro.