Getting That New Product to Market

Organiser: British Library Business & IP Centre

Date: 08/02/2023
Time: 10:00
Location: British Library Business & IP Centre
96 Euston Road
London, NW1 2DB United Kingdom
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Cost: £25
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Advice on how to get your new product into the marketplace.

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Getting That New Product to Market

This event from the British Library Business & Intellectual Property Centre is aimed at startups and businesses that want to get a new product into the market.

It is an opportunity to have a one-to-one meeting with an experienced practitioner in product development, prototyping, researching markets, manufacturing, funding and routes to market.

You will learn:

  • How to identify the size of your market and main competitors.
  • How to profile your target customers and the most appropriate routes to market.
  • Pricing structures, breaking even and making a profit.
  • How to secure meetings with potential buyers.
  • An analysis of your branding and promotional materials.

This is event is open to businesses developing both consumer and industrial products, software and services.

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