Getting That New Product to Market

This event from the British Library Business & Intellectual Property Centre is aimed at startups and businesses that want to get a new product into the market.

It is an opportunity to have a one-to-one meeting with an experienced practitioner in product development, prototyping, researching markets, manufacturing, funding and routes to market.

You will learn:

• How to identify the size of your market and main competitors.
• How to profile your target customers and the most appropriate routes to market.
• Pricing structures, breaking even and making a profit.
• How to secure meetings with potential buyers.
• An analysis of your branding and promotional materials.

This is event is open to businesses developing both consumer and industrial products, software and services.