Digital Marketing for Beginners

This online event from Barking Enterprise Centres will explore how to create a successful marketing campaign.

Digital marketing coach Natalia Nicholson will be talking about:

• Creating measurable objectives.
• Customer profiling and experience.
• User experience design for websites.
• Branding.
• Search engine optimisation (SEO) and social media.
• Content and email marketing.
• Digital advertising.
• Mobile advertising.
• Marketing strategy and planning.
• Return on investment.

This event is aimed at businesses that want to update their digital skills or develop a successful marketing strategy. You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.