Content Strategy and Your Marketing

Date: 11/08/2021
Time: 14:30
Location: Online event

Cost: Free
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A look at the importance of content planning as part of your marketing strategy.

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Content Strategy and Your Marketing

This online event from the Small Business Research + Enterprise Centre will explore the importance of content planning as part of your overall marketing strategy.

It will cover:

  • How to define buyer personas.
  • How to map customer needs to the business strategy.
  • Content marketing offerings.
  • How to develop style guidelines.

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