Studio Go Go

Between 2020 and 2021, the London Business Hub administered ERDF grants of up to £5,000 to businesses to support them through the pandemic. The funding could be spent on consultancy support or equipment. Find out how our grants helped Studio Go Go.

Tell us about your business?

Studio Go Go creates engaging VR rides and experiences. They create interactive VR content that will propel your experience of an existing mechanical ride into whole new dimensions.  Studio Go Go also design and produce bespoke physical ride installations for corporate events, festivals, or permanent installation. Studio Go Go is opening a new VR installation on Brighton Palace Pier this summer – adding virtual reality to a classic fairground ride.

How did the pandemic effect your business?

A new cleaning and disinfection procedure was developed to mitigate the public health risks of COVID-19. This procedure was developed to meet the UK Health and Safety Executive’s standards HSG176 covering safe practice in the fairground and amusement park industry. The studio’s new procedure requires twice as many headsets to operate as effectively as pre-COVID-19 operations due to contact and drying times of wet sanitising products used.

What support did you receive?

This ERDF support has allowed Studio Go Go to invest in an additional number of headsets to be able to implement their new cleaning and disinfection procedure, without impacting operational efficiency.

What would have happened if support was not available?

Without EDRF support Studio Go Go would only have been able to operate at 50% capacity over the coming months. With support they are now able to realise the full commercial potential of their new venture. But most importantly – they’re also able to delight and entertain twice as many people over the coming summer months, while maintaining the highest of health and safety standards for staff and public.